Rosli bin Ismail has been an active Council Member of the Institute of Public Relations Malaysia (IPRM) since 1 March 2003 and served as Honorary Secretary for the 2022–2024 term.  He currently holds the position of Director of Membership (Corporate Membership), where he plays a key role in advancing the institute’s strategic growth and strengthening engagement with its professional community.  Affiliated with Xiamen University Malaysia (XMUM), Rosli brings more than 36 years of professional experience spanning public relations, public affairs,  corporate communications, communications, marketing communications, branding and marketing with particular expertise in Muslim-friendly hospitality and Islamic public relations.

He holds a Diploma in Mass Communications (Public Relations) from MARA Institute of Technology (ITM), Shah Alam and a Master of Arts in Mass Communications (Financial Public Relations) from the University of Leicester, England.  He is currently pursuing a PhD in Strategic Public Relations.  His professional qualifications include an Advanced Diploma in Human Resource (Public Relations) from the Malaysia Institute of Human Resource Management (MIHRM) — awarded to him as the first national recipient — an Executive Diploma in Human Resource Management (Malaya), a Certificate in Islamic Financial Planning (Malaya), Certified Halal Executive (JAKIM/UKM) and Shariah Registered Financial Planner (Shariah RFP) accredited by the Malaysia Financial Planning Council (MFPC).

Rosli began his career in 1989 as a Public Relations Executive with Permodalan Nasional Berhad (PNB) and steadily progressed to become Assistant Vice President of Branding & Marketing at Attana Hotels & Resorts Sdn Bhd, where he successfully led rebranding initiatives across multiple hospitality assets. 

In academia, Rosli was a pioneer lecturer in the Department of Communication Studies at Universiti Malaysia Sarawak (UNIMAS). He has also served as an Adjunct Professor in Corporate Communications at Universiti Putra Malaysia (UPM) and  Industry Advisory Panel (IAP) at Universiti Teknologi Petronas (UTP) for three consecutive terms.  His academic and professional contributions extend to numerous industry advisory panels, boards of studies, and accreditation initiatives, including the Malaysian Qualifications Agency (MQA) “Programme Standards for Communication and Media Studies”.  He has also served as an External Reviewer for the Periodic Quality Review (PQR) for postgraduate programmes in visual communication and media studies.

An APR (ASEAN) accredited practitioner, Rosli has contributed to publications on Islamic public relations, government public relations and strategic public relations training.  His professional philosophy centres on bridging theory and practice to elevate professional standards and strengthen the public relations profession.