The Institute of Public Relations Malaysia accredit Consultants and Senior Consultants, based on the criteria of assessing their education, the experience of the applicant and their contribution to the PR fraternity and their Body of PR knowledge.
The Institute deems experience as one of the key criterion for accreditation. Track records of the applicant are important, as they will act as a gauge for the professional achievements of the practitioner. In addition, both practitioners and senior practitioners must have a reputation for abiding by the principles of accuracy, truthfulness, decency, tastefulness, and Ethical and Professional Code of Conduct (Code of Athens and Code of Venice).
Applicants for accreditation must be members of IPRM in order to be eligible. However, being a member of IPRM does not automatically qualify one as an accredited PR professional.
Steps In Achieving Accreditation
Information and Terms
Fees are charged for every application of Accreditation. The IPRM EXCO and the Accreditation Board reserve the right to amend the charges as and when they deem necessary. The fee structure is as follows:
1. IPRM Membership Fee (for non-members) – Total RM 300, fees breakdown as below:
- Accreditation Fee (for 2 years): RM 200
- Membership fee & Annual Subscription: RM 100
2. Accreditation Pack:
- An Accreditation Pack can be obtained from the IPRM Secretariat or downloaded from the IPRM. When completed, send it to the IPRM Secretariat and a cheque for RM 300/-
Institute of Public Relations Malaysia,
Aras 10, Kompleks Kementerian Penerangan,
Komunikasi & Kebudayaan,
No. 49, Persiaran Perdana, Presint 4,
The name of the sender and return address must be stated clearly. Alternatively, the completed accreditation pack can be emailed (firstname.lastname@example.org) for convenience.
3. Administration Fee:
- An administration fee of RM 100 is payable upon submission of application form for accreditation. This fee is non-refundable, regardless of the status of application.
4. Exam Fee:
- The fees for the written exam (only for Tier 1 public relations practitioners) is RM 200.
5. Accreditation Fee:
- Once the applicants have been successfully accredited, they will pay and accreditation fee of RM 200 for the two-year accreditation period.
6. Appeal Fee:
- Applicants who appeal will need to pay RM 100. This fee is non-refundable regardless of the status of the appeal.
7. Re-accreditation Fee
- After the accreditation expires, applicants who would like to re-accredit themselves will have to submit a re-accreditation form, together with a payment of RM 100 for administrative charges and RM 200 for accreditation charges. The total amount paid for re-accreditation would be RM 300 (excluding IPRM annual subscription fees).
Frequent Asked Questions
An Accredited Public Relations Professional reflects that the individual has demonstrated broad PR knowledge, experience and professional judgement in the field. The Accreditation programme will raise the level of professionalism of PR in Malaysia.
The Accreditation Board, which comprises of three teams: Interview Panel, Education Board and Appeal Committee. Members of the Accreditation Board are appointed by the IPRM Executive Council (EXCO). Each team will follow through the procedures for each applicant to ensure consistency. The Board is also in-charge of approving written exam questions, grading of the papers, and reviewing appeal cases.
Public Relations practitioners or Consultants who have between 3-5 years of fulltime experience in the area of Public Relations andSenior Consultants/Managers who have more than eight years of full-time experience in PR. Applicants must be members of IPRM.
IPRM ascribes to the general consensus of “Professionalism ” as stated by Cutlip, Center and Broom in Chapter 3 of their widely used textbook, “Effective Public Relations”:
- Requires specialised educational preparation to acquire skills and knowledge which are based on well-researched theories.
- Practitioners provide one-of-a-kind services which are recognised by the masses.
- Social responsibility and public service are upheld over other interests.
- Practitioners bear personal responsibility for their actions and strategic decisions.
- Adopts self-governing practice, normally by an association of colleagues, by abiding to code of ethics or standard of performance.
The “Professional” standard that is attained through the IPRM accreditation process will be based on the above principles.
A full application pack (including IPRM membership form) is available from the website, or the IPRM Secretariat at the following address:
Institute of Public Relations Malaysia, Aras 10, Kompleks Kementerian Penerangan, Komunikasi & Kebudayaan, No. 49, Persiaran Perdana, Presint 4, 62100 Putrajaya.
Payments can be made through cash (in-person only), cheque or postal order, or electronically transacted. “Institute of Public Relations Malaysia”, CIMB Account: 1444 0000 286050 (plse include an email note).
While application can be any time of the year, the Accreditation process is flexible. However tests are generally conducted during the months of May and November each year, to ensure that accreditation process is completed by June and December.
The areas covered in the Accreditation examinations include:
- Strategic thinking
- Communications audit principles
- Written communication (styles and techniques)
- Project management
- Presentation skills
- Budgeting and cost control
- Time management
- General knowledge on Malaysia‟s socio-political condition
- Human Resource
You can record your work onto a CD-ROM and send it to the IPRM Secretariat. Alternatively contact any of the IPRM EXCO or your local IPRM chapter for details.
The cost for IPRM members would only comprise of the RM 200 accreditation fees (for two years), RM 100 administrative fees and RM 200 examination fees. For non-members, an extra RM 200 will be charged for application of the membership fees (RM 100) and annual subscription fees (RM 100).
Accredited professionals are allowed to use the “APR” suffix after their designation. This, they will hold for two-years, while obtaining 20 CPD points within the time span, in order to qualify for re-accreditation.
Yes. Applicants who do not succeed the first time are allowed to re-apply. The Appeal Committee will review the application.