Welcome to The Institute of
Public Relations of Malaysia (IPRM)
VISION
To be the leading authority in public relations, recognised for championing excellence, innovation and integrity in the communication industry.
MISSION
To elevate the standards of public relations practice, foster ethical communication & empower PR practitioners with the skills and knowledge to drive meaningful impact.
Core Values
Integrity
Upholding the highest ethical standards in all practices.
Innovation
Embracing creativity and forward-thinking solutions.
Collaboration
Building strong partnerships and fostering a supportive PR community.
Excellence
Striving for the highest quality in all endeavours.
Advocacy
Promoting the value of public relations as a strategic business function.
Early Years and Growth
The initial years of IPRM were characterised by steady growth and development. The Institute focused on providing training and certification programmes to its members, equipping them with the necessary skills to excel in their profession.
As public relations gained prominence in Malaysia, IPRM’s role became increasingly important. The Institute played a pivotal role in shaping the perception of public relations as a strategic function within organisations.
Key Milestones and Achievements
Throughout its history, IPRM has achieved numerous significant milestones. Some of the key achievements include:
Establishment of Training Programmes
IPRM introduced various training programmes, including workshops, seminars, and conferences, to enhance the professional capabilities of its members.
Launch of Certification Programmes
The Institute launched certification programmes to recognise and validate the expertise of public relations practitioners. These certifications provided a benchmark for professionalism and credibility.
Expansion of Activities
IPRM expanded its activities beyond training and certification to include public relations research, consultancy, and advocacy. The Institute actively engaged with government agencies, businesses, and NGOs to promote the importance of effective communication.
Establishment of Regional Chapters
To better serve its members across Malaysia, IPRM established regional chapters in Penang, Johor, Sabah, and Sarawak. These chapters provide localised support and networking opportunities for practitioners in different parts of the country.
The Mandate
IPRM has played a crucial role in shaping the public relations landscape in Malaysia. The Institute has been instrumental in:
Promoting Professionalism
IPRM has consistently advocated for high ethical standards and professionalism among public relations practitioners. The Institute’s code of ethics provides guidelines for members to adhere to in their work.
Advocating for the Profession
IPRM has actively engaged with government agencies and other stakeholders to promote the value of public relations and its contribution to organisational success.
Fostering Networking and Collaboration
The Institute provides platforms for public relations practitioners to connect, share knowledge, and collaborate on projects. This networking fosters a sense of community and facilitates professional growth.
Driving Innovation
IPRM encourages innovation and adaptation to the evolving landscape of public relations. The Institute supports research and development initiatives to explore new trends and best practices.
Current Development and Future Outlook
Today, IPRM remains a leading professional body in Malaysia, representing the interests of public relations practitioners. The Institute remains committed to its founding principles of promoting professionalism, ethics and excellence in public relations.
As the field of public relations evolves, IPRM is adapting to meet the changing needs of its members and the industry. Specifically, IPRM is advocating two key initiatives to enhance the professionalism and credibility of the public relations industry in Malaysia:
