CELEBRATING ASEAN AND GLOBAL PR EXCELLENCE & ETHICAL COMMUNICATION
NEWS RELEASE
For Immediate Release
6
th
May 2025
CELEBRATING ASEAN AND GLOBAL PR
EXCELLENCE & ETHICAL COMMUNICATION
IPRM & APRN BRING ASEAN PR AWARDS TO KUALA LUMPUR
KUALA LUMPUR, 6
th
May 2025 – The Institute of Public Relations Malaysia
(IPRM) and the Jakarta-based ASEAN Public Relations Network (APRN) are
proud to announce the joint organization of the prestigious ASEAN PR
Excellence Award, to be held in Kuala Lumpur.
The prestigious ASEAN PR Excellence Award will be presented on 7th July 2025,
strategically aligned with Kuala Lumpur's landmark PR event, the annual Kuala
Lumpur International PR Conference (KLIP 7). Since its inception in 2019, KLIP
has been a pivotal global conference for PR and communication leaders,
professionals, and academics from ASEAN and beyond, fostering the sharing of
the latest industry insights.
This year, under the theme "Impactful AI, Social Media Communication and
Online Education for ASEAN and the Global Community", KLIP 7 will explore
the most pressing trends and challenges redefining the public relations sphere.
The conference will feature presentations and discussions dedicated to
cultivating collaborative strategies that enhance online safety awareness and
education across ASEAN. Addressing the crucial imperatives of responsible
digital citizenship and ethical communication practices, this event gains
particular significance as Malaysia holds the Chairmanship of ASEAN in 2025.
This pivotal role highlights Malaysia's dedication to fostering regional
collaboration and assuming leadership in communication and information
security.
"As Malaysia assumes the role of ASEAN Chair, we are reminded of the critical
importance of leadership grounded in integrity, transparency, and ethical
communication. Public relations excellence is not merely about influence; it is
about fostering trust, respect, and meaningful connections that transcend
borders. In this pivotal moment, Malaysia is proud to lead by example,
championing ethical communication as a cornerstone of our regional
cooperation. As we engage with our ASEAN neighbours and the global
community, let us reairm our commitment to build a future where responsible
and transparent communication remains at the heart of every relationship," says
Datuk Fahmi Fadzil, Minister of Communications.
“The confluence of the ASEAN Excellence Award and the International
Conference will provide a unique opportunity to celebrate achievements and
drive meaningful dialogue on critical issues especially on AI, issue and crisis
management, ethics and governance in PR and communications,” remarked
IPRM’s president Jari Amin Osman.
Reinforcing this view, IPRM's Accreditation Board Chairman, Professor Dato’ Sri
Dr. Syed Arabi Idid, recently underscored the significant Malaysian support for
ASEAN initiatives. He noted the crucial role of communication and English
language mastery for an impactful Malaysian ASEAN Chairmanship, a point
corroborated by a comprehensive IIUM Electoral Studies Research Unit survey.
Professor Syed Arabi emphasized that these skills, coupled with Malaysia's
considerable international experience, will be vital in ASEAN's global
representation. This perfectly complements the upcoming conference and
award's objectives of fostering collaboration and raising PR and communication
standards throughout the region.
“The ASEAN PR Excellence Award will recognize outstanding achievements in
public relations across the ASEAN region, celebrating innovative campaigns and
impactful initiatives that have contributed to the advancement of the profession,”
stated Prita Kemal Gani, president of APRN. “We are thrilled to bring the award to
Kuala Lumpur this year, a testament to the growing collaboration and dynamism
within the ASEAN PR community. This event will serve as a catalyst for further
growth and excellence in our field,” she added. The Kuala Lumpur International
PR Conference (KLIP) will feature International, ASEAN and national keynote
speakers, panel discussions and interactive sessions, providing valuable insights
and networking opportunities for attendees.
For more information on the conference, please visit the Kuala Lumpur
International PR Conference 2025 website at klipworld.com.my
END
For further information, please contact:
Ms Azza Pawanchik
IPRM Council Member/ PR Director
H/p: +6019 9890924
En Zainal Saharuddin
IPRM COO
Tel: +6016 3694005,
email: iprm.org.my@gmail.com or zainalizuddin.iprm@gmail.com
About IPRM:
The Institute of Public Relations Malaysia (IPRM) was founded in 1962.
IPRM is the national public relations body of Malaysia and has members;
both individual and corporate from the academia, private and public
sectors, PR agencies and individual practitioners. It is the only organization
of its kind in Malaysia to devote itself exclusively to the study and
development of best public relations practices.
YB DATUK AHMAD FAHMI BIN MOHAMED FADZIL
Minister of Communications
JAFFRI AMIN BIN OSMAN
Managing Director at World Communications, Kuala Lumpur
Adjunct Professor and University Academic-Industry Advisor
President and Fellow at Institute Public Relations Malaysia (IPRM)
Fellow at ASEAN Public Relations Network (APRN)
Asia-Pacific Chair for Global Alliance for
Public Relations and Communication Management (GA)
PROFESSOR DATO' SRI Dr. SYED ARABI
BIN SYED ABDULLAH IDID
IPRM's Accreditation Board Chairman
Dr. (H.C.) PRITA KEMAL GANI
Founder and CEO of the London School of Public Relations (LSPR)
President of the ASEAN Public Relations Network
