Jaffri and IPRM will advocate GA’s recently-launched 2021 Global PR & Communication Model, a roadmap for corporate excellence anchored on research in his newly-minted positions.

Jaffri is the managing consultant at World Communications Network here, which manages PR and communication activities since 1994.

He established the highly successful Kuala Lumpur International Public Relations Conference (KLIP) with local, regional and global speakers and participation.

Jaffri will work closely with Joe D’Silva, IPRM’s international bureau head, to coordinate GA’s Asia Pacific activities with IPRM, Asean PR Network (Jakarta) and PR associations and partners in Singapore, New Zealand, Australia, Korea, China, Vietnam, Thailand and the Philippines.

GA secretary and chair of Public Relations Institute of New Zealand, Fiona Cassidy, said she was honoured to have shared the stage with Jaffri at public relations conferences worldwide over the past six years.

“Jaffri is a dynamic communicator and an outstanding professional. He is committed to the continuing development of the public relations profession and is recognised as an outstanding and engaging presenter.

“Congratulations to Jaffri and IPRM on having a Global Alliance board member. Jaffri’s skills and experience will make a significant contribution to us all, and I look forward to working with him,” she said in a statement today.

IPRM president Datuk Seri Ibrahim Abdul Rahman said the 2021 Global PR and Communication Model and Jaffri’s multiple roles and tasks in GA were synergistic to IPRM’s vision to elevate the Malaysian public relations fraternity with best of breed practices and knowledge acquisition.

Ibrahim said IPRM had come of age and would celebrate its 60th anniversary next year in 2022, growing its brand presence through many outreach programmes to members, diverse corporations, large and small, and educational institutions.

He said Jaffri was instrumental in introducing IPRM CHALK programmes – an acronym signifying PR through chatting, listening and knowledge sharing.

“Through his efforts, IPRM conduced 26 CHALK roadshows from visiting Petronas Sabah, Permodalan Nasional Bhd, Sarawak Energy, Khazanah Nasional Bhd, and PR sharings at UITM, UM, TARC, and media houses too.

“IPRM and our regional and international contacts too will assist Jaffri, who has been tasked to lead Global Alliance Education and  Training Month in April 2022,” he added.

Bernama former chairman Datuk Seri Azman Ujang said Jaffri had assisted many multinationals companies and government-linked companies in their media relations and corporate social responsibility activities.

IPRM senior fellow professor Datuk Seri Dr Syed Arabi Idid said Jaffri had made Malaysia proud.

“I have known Jaffri for many years now. He is one of the most active propagators of public relations in this country, not just at IPRM but internationally. So I am looking forward to institutions of higher learnings in Malaysia to get even greater exposure in the global scene. Syabas Jaffri,” he said.

Asean Public Relations Network (APRN) chair Prita Kemal Ghani said Jaffri was a family to its regional public relations fraternity.

GA chair of Africa Peter Mutie from Peterson Integrated Communication Ltd Kenya said Jaffri presented great narratives and made learning simple, fun, and warm.

GA is a non-profit organisation registered in Switzerland, representing over 300,000 practitioners and academics across 126 countries worldwide.