Yes. Applicants who do not succeed the first time are allowed to re-apply. The Appeal Committee will review the application.
Accredited professionals are allowed to use the “APR” suffix after their designation. This, they will hold for two-years, while obtaining 20 CPD points within the time span, in order to qualify for re-accreditation.
The cost for IPRM members would only comprise of the RM 200 accreditation fees (for two years), RM 100 administrative fees and RM 200 examination fees. For non-members, an extra RM 200 will be charged for application of the membership fees (RM 100) and annual subscription fees (RM 100).
You can record your work onto a CD-ROM and send it to the IPRM Secretariat. Alternatively contact any of the IPRM EXCO or your local IPRM chapter for details.
The areas covered in the Accreditation examinations include:
- Strategic thinking
- Communications audit principles
- Written communication (styles and techniques)
- Project management
- Presentation skills
- Budgeting and cost control
- Time management
- General knowledge on Malaysia‟s socio-political condition
- Human Resource
While application can be any time of the year, the Accreditation process is flexible. However tests are generally conducted during the months of May and November each year, to ensure that accreditation process is completed by June and December.
IPRM ascribes to the general consensus of “Professionalism ” as stated by Cutlip, Center and Broom in Chapter 3 of their widely used textbook, “Effective Public Relations”:
- Requires specialised educational preparation to acquire skills and knowledge which are based on well-researched theories.
- Practitioners provide one-of-a-kind services which are recognised by the masses.
- Social responsibility and public service are upheld over other interests.
- Practitioners bear personal responsibility for their actions and strategic decisions.
- Adopts self-governing practice, normally by an association of colleagues, by abiding to code of ethics or standard of performance.
The “Professional” standard that is attained through the IPRM accreditation process will be based on the above principles.
Public Relations practitioners or Consultants who have between 3-5 years of fulltime experience in the area of Public Relations andSenior Consultants/Managers who have more than eight years of full-time experience in PR. Applicants must be members of IPRM.
The Accreditation Board, which comprises of three teams: Interview Panel, Education Board and Appeal Committee. Members of the Accreditation Board are appointed by the IPRM Executive Council (EXCO). Each team will follow through the procedures for each applicant to ensure consistency. The Board is also in-charge of approving written exam questions, grading of the papers, and reviewing appeal cases.
An Accredited Public Relations Professional reflects that the individual has demonstrated broad PR knowledge, experience and professional judgement in the field. The Accreditation programme will raise the level of professionalism of PR in Malaysia.
- The Council may confer Fellowship upon members in recognition of outstanding Public Relations work either within or outside the Institute.
- Nominations for Fellowships may also be considered by the Council when made by at least two Fellows.
- No members shall be elected to Fellowship unless two third of the total membership of the Council vote in favor of such election.
- Citizens of Malaysia and / persons normally resident in Malaysia who have had at least five years of comprehensive experience in Public Relations practice and satisfy the Council that they posses a sound understanding of the principles of Public Relations and that they are prepared to undertake its practice as defined by the Code of Professional Conduct of IPRM; and
- Citizens of Malaysia and / persons normally resident in Malaysia who have passed the Diploma Examination as decided by the Council or which, in the opinion of the Council; would constitute its equivalent examination and have at least one year’s comprehensive experience in the practice of public relations as defined by the Council.
- Members shall be entitled to use the letters ‘MIPR’ with their name and to exercise full voting rights in the affairs of the Institute.
- Citizens of Malaysia and/or persons normally resident in Malaysia who, for a minimum period of one year, have been professionally engaged in Public Relations at the time of their application and whose application is acceptable to the Council.
- Associate Member shall be entitled to use the initials ‘AMIPR’ with their name and to exercise full voting rights in the affairs of the Institute.
- Citizens of Malaysia and / or persons normally resident in Malaysia who is associated with or interested in the practice of public relations and whose application is acceptable to the Council.
- Such persons shall not be entitled to put any letters or description after their name or to vote in the affairs of the Institute.
v) Student Member:
- Citizen of Malaysia and/ or persons normally resident in Malaysia who is above the age of 18 and pursuing a course of study in an Institute of higher learning in the country who is interested in the practice of Public Relations as a future career.
- This category of member shall not be entitled to put any letters or description after their name or vote in the affairs of the Institute.
vi) Honorary Member:
- In special circumstances, the Council shall be empowered to confer Honorary Membership upon a person(s) from within or outside the Institute, in recognition of outstanding services to the profession.
- Nominations for Honorary Membership shall be considered, provided they are made by at least two Fellows or Members, one of whom shall be a member of the Council.
- No person shall be elected to Honorary Membership unless at least two third of the full Council vote in favour of such election.
- Open to all corporate bodies or associations having a headquarters or registered office in Malaysia whose application of membership are acceptable to the Council.
- Corporate Member shall receive two copies of each of the Institute publications;
- Corporate Member shall be entitled to be represented at conferences, meetings, facility visits and other functions organized by the Institute by two persons who shall be subject to the same conditions governing each event as may be applicable to members;
- Corporate Member shall be entitled to Corporate Membership Certificate and to use the ordinary facilities of the Institute.