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X-WR-CALDESC:Events for Iprm
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20210624
DTEND;VALUE=DATE:20210625
DTSTAMP:20260420T105815
CREATED:20210624T121414Z
LAST-MODIFIED:20241224T162645Z
UID:1295-1624492800-1624579199@iprm.org.my
SUMMARY:Best Educator Award GOLD – Tuan Haji Aznan Mat Piah
DESCRIPTION:  \nPROF. DATO’ SRI DR SYED ARABI SYED ABDULLAH IDID won an individual award HIGH CITATION IN INDEXED JOURNAL AWARD GOLD & GLOBAL PROMINENCE AWARD GOLD won by Department (Communication) but he was leading it – WAPOR International Conference last year. \nCongratulations Honorary Secretary of IPRM Tuan Haji Aznan Mat Piah for his achievement recently. \n——————————————— \nWhen I joined the university in early 2008 after my retirement from government services\, I never aspire for higher achievement other than\, out of my passion\, to contribute back in a small way to the society and the country. \nMy hope was that I be given the opportunity to share my knowledge and experience with the students so I can play the role as an educator to produce graduates who are resilient\, competent and embedded with wisdom and maturity to face the many challenges in real life situation. \nToday\, I am humbled and honoured by the recognition I received at TAKREEM 2021. I owe this award to the inspiration and motivation not only from my senior professors and academic and professional colleagues\, but also from the students of various batches that I have taught at the university including international students. Not forgetting the support I received from my other half and kids who have been very supportive of my role as an educator. \nThey were the strength and drive behind my motivation. \nAlhamdulillah\, feeling blessed ❤ \nInstagram post: https://www.instagram.com/p/CQYEn5iH7EG/?utm_medium=share_sheet
URL:https://iprm.org.my/event/best-educator-award-gold-tuan-haji-aznan-mat-piah/
LOCATION:Manhattan Business Center\, 410 Park Ave\, New York\, New York\, NY\, 10022\, United States
CATEGORIES:news
ATTACH;FMTTYPE=image/jpeg:https://iprm.org.my/wp-content/uploads/2017/03/awards.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210624
DTEND;VALUE=DATE:20210625
DTSTAMP:20260420T105815
CREATED:20210624T083733Z
LAST-MODIFIED:20241224T162756Z
UID:1260-1624492800-1624579199@iprm.org.my
SUMMARY:Jaffri Amin elected to Switzerland-based GA’s executive board member
DESCRIPTION:  \n\nKUALA LUMPUR: Institute of Public Relations Malaysia (IPRM) vice-president Jaffri Amin Osman has been elected as an executive member of the Global Alliance for Public Relations and Communication Management (GA) from 2021 to 2023. \nIPRM said Jaffri was appointed GA chair for the Asia Pacific region and a delegate-at-large for GA. \nJaffri\, an accredited PR member and a fellow at IPRM\, is a veteran public relations practitioner of more than 30 years. \nIPRM said the appointment was timely and recognised the growing dynamism of Asia Pacific with its geopolitics\, demographic and economic challenges as well as shifts and growths\, which would influence PR and communications practice and impact numerous sectors. \n\n\n\n\nJaffri and IPRM will advocate GA’s recently-launched 2021 Global PR & Communication Model\, a roadmap for corporate excellence anchored on research in his newly-minted positions. \nJaffri is the managing consultant at World Communications Network here\, which manages PR and communication activities since 1994. \nHe established the highly successful Kuala Lumpur International Public Relations Conference (KLIP) with local\, regional and global speakers and participation. \nJaffri will work closely with Joe D’Silva\, IPRM’s international bureau head\, to coordinate GA’s Asia Pacific activities with IPRM\, Asean PR Network (Jakarta) and PR associations and partners in Singapore\, New Zealand\, Australia\, Korea\, China\, Vietnam\, Thailand and the Philippines. \nGA secretary and chair of Public Relations Institute of New Zealand\, Fiona Cassidy\, said she was honoured to have shared the stage with Jaffri at public relations conferences worldwide over the past six years. \n“Jaffri is a dynamic communicator and an outstanding professional. He is committed to the continuing development of the public relations profession and is recognised as an outstanding and engaging presenter. \n“Congratulations to Jaffri and IPRM on having a Global Alliance board member. Jaffri’s skills and experience will make a significant contribution to us all\, and I look forward to working with him\,” she said in a statement today. \nIPRM president Datuk Seri Ibrahim Abdul Rahman said the 2021 Global PR and Communication Model and Jaffri’s multiple roles and tasks in GA were synergistic to IPRM’s vision to elevate the Malaysian public relations fraternity with best of breed practices and knowledge acquisition. \nIbrahim said IPRM had come of age and would celebrate its 60th anniversary next year in 2022\, growing its brand presence through many outreach programmes to members\, diverse corporations\, large and small\, and educational institutions. \nHe said Jaffri was instrumental in introducing IPRM CHALK programmes – an acronym signifying PR through chatting\, listening and knowledge sharing. \n“Through his efforts\, IPRM conduced 26 CHALK roadshows from visiting Petronas Sabah\, Permodalan Nasional Bhd\, Sarawak Energy\, Khazanah Nasional Bhd\, and PR sharings at UITM\, UM\, TARC\, and media houses too. \n“IPRM and our regional and international contacts too will assist Jaffri\, who has been tasked to lead Global Alliance Education and  Training Month in April 2022\,” he added. \nBernama former chairman Datuk Seri Azman Ujang said Jaffri had assisted many multinationals companies and government-linked companies in their media relations and corporate social responsibility activities. \nIPRM senior fellow professor Datuk Seri Dr Syed Arabi Idid said Jaffri had made Malaysia proud. \n“I have known Jaffri for many years now. He is one of the most active propagators of public relations in this country\, not just at IPRM but internationally. So I am looking forward to institutions of higher learnings in Malaysia to get even greater exposure in the global scene. Syabas Jaffri\,” he said. \nAsean Public Relations Network (APRN) chair Prita Kemal Ghani said Jaffri was a family to its regional public relations fraternity. \nGA chair of Africa Peter Mutie from Peterson Integrated Communication Ltd Kenya said Jaffri presented great narratives and made learning simple\, fun\, and warm. \nGA is a non-profit organisation registered in Switzerland\, representing over 300\,000 practitioners and academics across 126 countries worldwide. \n\n\n\n\n\n\nNews from: NST
URL:https://iprm.org.my/event/jaffri-amin-elected-to-switzerland-based-gas-executive-board-member/
LOCATION:Manhattan Business Center\, 410 Park Ave\, New York\, New York\, NY\, 10022\, United States
CATEGORIES:news
ATTACH;FMTTYPE=image/jpeg:https://iprm.org.my/wp-content/uploads/2017/03/jaffri_16242707051.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210511
DTEND;VALUE=DATE:20210512
DTSTAMP:20260420T105815
CREATED:20210511T095850Z
LAST-MODIFIED:20241224T162851Z
UID:1284-1620691200-1620777599@iprm.org.my
SUMMARY:SELAMAT HARI RAYA AIDILFITRI
DESCRIPTION:Selamat Hari Raya Aidilfitri\nMaaf Zahir & Batin \nDengan ingatan tulus ikhlas\,\nPresiden & ahli majlis\nInstitute of Public Relations Malaysia (IPRM)
URL:https://iprm.org.my/event/selamat-hari-raya-aidilfitri/
LOCATION:Manhattan Business Center\, 410 Park Ave\, New York\, New York\, NY\, 10022\, United States
CATEGORIES:event
ATTACH;FMTTYPE=image/jpeg:https://iprm.org.my/wp-content/uploads/2017/03/hari-raya-1-400x252-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20201119
DTEND;VALUE=DATE:20201120
DTSTAMP:20260420T105815
CREATED:20201119T082512Z
LAST-MODIFIED:20241224T163004Z
UID:1248-1605744000-1605830399@iprm.org.my
SUMMARY:COMMUNICATING BRANDS\, COMPANIES &PERSONALITIES BEYOND 2020
DESCRIPTION:Organized by WORLD COMM\, ASEAN PR NETWORK\, GLOBAL ALLIANCE for PR & Communication Management and INSTITUTE OF PUBLIC RELATIONS MALAYSIA(IPRM). \nDATE: TUESDAY\, 1ST DECEMBER 2020 \nTIME: 8:30AM– 5:00PM \nONLINE CONFERENCE \nFor more information\, visit https://klipworld.com/ \n\n\n\nDownload Brochure
URL:https://iprm.org.my/event/communicating-brands-companies-personalities-beyond-2020/
LOCATION:Manhattan Business Center\, 410 Park Ave\, New York\, New York\, NY\, 10022\, United States
CATEGORIES:event
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END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200910
DTEND;VALUE=DATE:20200911
DTSTAMP:20260420T105815
CREATED:20200910T095756Z
LAST-MODIFIED:20241224T163120Z
UID:1282-1599696000-1599782399@iprm.org.my
SUMMARY:WAPOR Asia Kuala Lumpur 2020
DESCRIPTION:Public opinion: Present Reflection and Beyond 2020\n\n\n\n\nA virtual conference “WAPOR Asia Kuala Lumpur 2020” to be held on 9 and 10 November this year on the broad theme “Public Opinion: Present Reflection and Beyond 2020” will provide opportunities not only for the academics but also professional communities to gain an understanding of issues and values of public opinion. \nThe main conference will be held on 10 November. However\, the conference will be preceded by a workshop on 9 November after the official opening\, featuring prominent scholar\, Prof. Edith de Leeuw of University of Utrecht who will be talking on multimode and multimethod\, assisted by Anen Elevelt\, while Prof. Sahari Nordin\, an expert on statistics from International Islamic University Malaysia (IIUM)\, will be handling assessment on validity and reliability tests using factor analysis and Rasch Measurement. \nOrganised by the World Association for Public Opinion Research or WAPOR Asia (Malaysia)\, the conference is open to participation by scholars\, academics\, media practitioners and professional communities dealing in public opinion. The proposed themes/streams include factors fostering growth of public opinion; media\, power and conflict; polling and gauging voter sentiment; media communication and technology; methods of research (survey and content analysis); and public opinion in digital age. \nBecause of health\, travel safety and access to funding concerns\, WAPOR Asia has decided to hold the conference in a virtual format. The goal is to provide the public opinion community with a rich\, valuable and engaging experience. “Our virtual conference plans to have all aspects of our in person event translated to a user friendly\, online format”\, says a promo poster on the event issued today giving the highlights of the conference. \nThe conference will see sharing sessions on insightful issues by pioneers in Asian public opinion like Yashwant Deshmukh from CVOTER\, India\, Dr. Mahar Mangahas from Social Weather Stations\, the Philippines\, and Dr. Robert Chung from Hong Kong Public Opinion Research Institute. \nAmong others\, the conference is organised with the objectives to assist the academics and professional communities in understanding the issues and values of public opinion and associated institutions\, to explore the role of the traditional and new media in influencing public opinion\, and to provide a platform for key professional communities and observers to present research papers on their recent studies on election in Asia (such as Indonesia\, India\, Malaysia\, Pakistan). \nThe conference is also intended to discuss factors that inhibit the growth of public opinion in Asia\, and to facilitate dialogues between academics and industry leaders. \nFor more information\, please visit http://www.waporasia2020.com ***
URL:https://iprm.org.my/event/wapor-asia-kuala-lumpur-2020/
LOCATION:Manhattan Business Center\, 410 Park Ave\, New York\, New York\, NY\, 10022\, United States
CATEGORIES:event
ATTACH;FMTTYPE=image/jpeg:https://iprm.org.my/wp-content/uploads/2017/02/WAPOR-asia-KL-2020-400x252-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20200724T080000
DTEND;TZID=UTC:20200724T170000
DTSTAMP:20260420T105815
CREATED:20200724T095419Z
LAST-MODIFIED:20241224T163208Z
UID:1277-1595577600-1595610000@iprm.org.my
SUMMARY:Reforming Communication Management in The New Form
DESCRIPTION:Providing insights and perspectives on public relations and communication management in the “New Norm” is the purpose for ASEAN PR Network to organize a 3-part series Virtual Forum in July. In cooperation with the Global Alliance of PR and Communication Management (GA)\, the Web forum series-1 was held last 14 th of July inviting communication experts: Dato’ Sri Haji Ibrahim Abdul Rahman – President of Institute of PR Malaysia and the former Director General Department of Information\, Ms. Yin Xiaodong – Founder of 17PR.com and Mr. Jose Manuel Velasco – Past Chair Global Alliance \nWith the main theme “The New Communication Approach in Understanding the New Norm”\, the speakers had shared their expert insights on effective communication management during the coronavirus pandemic as a key to safeguarding businesses and preparing for the future. \nThe forum participated with audiences around the ASEAN region and the dynamic discussion was moderated by LSPR’s expert lecturer Syafiq Basri Assegaff.
URL:https://iprm.org.my/event/reforming-communication-management-in-the-new-form/
LOCATION:Manhattan Business Center\, 410 Park Ave\, New York\, New York\, NY\, 10022\, United States
CATEGORIES:event
ATTACH;FMTTYPE=image/jpeg:https://iprm.org.my/wp-content/uploads/2017/02/maxresdefault-1-400x252-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20200720T080000
DTEND;TZID=UTC:20200720T170000
DTSTAMP:20260420T105815
CREATED:20170206T135526Z
LAST-MODIFIED:20241021T180049Z
UID:60-1595232000-1595264400@iprm.org.my
SUMMARY:Roadmap of Post Pandemic and  The New Normal in ASEAN Region | 2nd Live Webithon
DESCRIPTION:On 30 June\, 2020\, ASEAN PR Network held its second live webinar through Zoom. This live webinar is part of APRN’s webinar series called APRN #PRCORONAVIRUS Webithon Series. This time the live webinar carried out the theme “Roadmap of Post Pandemic and The New Normal in ASEAN Region” hosted by President of ASEAN PR Network and also the Founder & CEO of LSPR Communication and Business Institute\, Mrs. Prita Kemal Gani\, MBA\, MCIPR\, APR. Open to the public\, this webinar invited Mr. Robert Conceicao – Founder/Director Majic Communications & Past President of Institute PR Singapore\, Ms. Yin Xiaodong – Founder of 17PR.Com & President of Public Relations and Global Communication Club\, China\, Mr. Jaffri Amin Osman – Vice President of Institute PR Malaysia\, and Mr. Nutthaboon (Chung) P. – Representative from Thailand PR Association. \nAPRN #PRCORONAVIRUS Webithon Series will show the significant role of public relations in dealing with the current situation we are all facing\, by acting professionally\, timely communicating with stakeholders\, giving advice to management to cope with various business and community situations. It is also initiated to raise fund via Webithon to support victims of the pandemic within the Autism Community to support APRN’s commitment to Global Alliance Diversity & Inclusion Month this June 2020.
URL:https://iprm.org.my/event/roadmap-of-post-pandemic-and-the-new-normal-in-asean-region-2nd-live-webithon/
LOCATION:Manhattan Business Center\, 410 Park Ave\, New York\, New York\, NY\, 10022\, United States
ATTACH;FMTTYPE=image/jpeg:https://iprm.org.my/wp-content/uploads/2017/02/ASEAN-Region-400x252-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200720
DTEND;VALUE=DATE:20200721
DTSTAMP:20260420T105815
CREATED:20200720T145808Z
LAST-MODIFIED:20241224T163310Z
UID:2246-1595203200-1595289599@iprm.org.my
SUMMARY:PRCORONAVIRUS: Roadmap of Post Pandemic and The New Normal in ASEAN Region
DESCRIPTION:On 30 June\, 2020\, ASEAN PR Network held its second live webinar through Zoom. This live webinar is part of APRN’s webinar series called APRN #PRCORONAVIRUS Webithon Series. This time the live webinar carried out the theme “Roadmap of Post Pandemic and The New Normal in ASEAN Region” hosted by President of ASEAN PR Network and also the Founder & CEO of LSPR Communication and Business Institute\, Mrs. Prita Kemal Gani\, MBA\, MCIPR\, APR. Open to the public\, this webinar invited Mr. Robert Conceicao – Founder/Director Majic Communications & Past President of Institute PR Singapore\, Ms. Yin Xiaodong – Founder of 17PR.Com & President of Public Relations and Global Communication Club\, China\, Mr. Jaffri Amin Osman – Vice President of Institute PR Malaysia\, and Mr. Nutthaboon (Chung) P. – Representative from Thailand PR Association. \nAPRN #PRCORONAVIRUS Webithon Series will show the significant role of public relations in dealing with the current situation we are all facing\, by acting professionally\, timely communicating with stakeholders\, giving advice to management to cope with various business and community situations. It is also initiated to raise fund via Webithon to support victims of the pandemic within the Autism Community to support APRN’s commitment to Global Alliance Diversity & Inclusion Month this June 2020.
URL:https://iprm.org.my/event/prcoronavirus-roadmap-of-post-pandemic-and-the-new-normal-in-asean-region/
LOCATION:NY
CATEGORIES:event
ATTACH;FMTTYPE=image/jpeg:https://iprm.org.my/wp-content/uploads/2024/12/ASEAN-Region-400x252-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20200429T080000
DTEND;TZID=UTC:20200429T170000
DTSTAMP:20260420T105815
CREATED:20200429T135307Z
LAST-MODIFIED:20241226T114059Z
UID:58-1588147200-1588179600@iprm.org.my
SUMMARY:IPRM Annual General Meeting 2020
DESCRIPTION:Dear Distinguished Fellows and Members of IPRM\, \nThe Council conveys its greetings\, prayers and well wishes to all our Distinguished Fellows and Members of the Institute of Public Relations Malaysia. \nIn view of the prevailing Covid-19 MCO and the advisory issued by the government authorities\, the Institute hereby notifies that the 2020 Annual General Meeting that was scheduled to be held before June 2020 is postponed until further notice. \nThe Institute will issue the required Notice of Annual General Meeting upon being advised by the Company Secretary. \nIn the meantime\, we wish all our Muslim Fellows and Members a safe and meaningful Ramadan. \nStay Safe. Stay Home. \nThank you. \nYours sincerely\,\nHaji Aznan Mat Piah\nHonorary Secretary\nInstitute of Public Relations Malaysia (IPRM)
URL:https://iprm.org.my/event/iprm-annual-general-meeting-2020/
LOCATION:Manhattan Business Center\, 410 Park Ave\, New York\, New York\, NY\, 10022\, United States
CATEGORIES:event
ATTACH;FMTTYPE=image/png:https://iprm.org.my/wp-content/uploads/2017/03/Annual-General-Meeting.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20190925T080000
DTEND;TZID=UTC:20190925T170000
DTSTAMP:20260420T105815
CREATED:20190925T093118Z
LAST-MODIFIED:20241224T163549Z
UID:1272-1569398400-1569430800@iprm.org.my
SUMMARY:KUPI-KUPI INSIGHTS CHALK
DESCRIPTION:  \n  \n  \n  \n  \n  \n 
URL:https://iprm.org.my/event/kupi-kupi-insights-chalk/
LOCATION:Manhattan Business Center\, 410 Park Ave\, New York\, New York\, NY\, 10022\, United States
CATEGORIES:event
ATTACH;FMTTYPE=image/jpeg:https://iprm.org.my/wp-content/uploads/2017/03/KKIC1-400x252-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20190925
DTEND;VALUE=DATE:20190926
DTSTAMP:20260420T105815
CREATED:20190925T085822Z
LAST-MODIFIED:20241226T115918Z
UID:1269-1569369600-1569455999@iprm.org.my
SUMMARY:FEATURES News: Are We Doing Enough?
DESCRIPTION:Racial issues on the rise due to certain parties \nBy Ravindran Raman Kutty \nLast update: 26/08/2019 \nThe writer Ravindran Raman Kutty is an award-winning communications practitioner and a fellow of the Institute of Public Relations Malaysia. \nKUALA LUMPUR (Bernama) — As National Day approaches once again\, we reflect on past and current events and question the level of unity that we have achieved so far and whether we have done\, and are doing\, enough for our nation. \nAre we still weighing the differences among us or summing up the similarities that we share as one community? \nLooking at other countries and their understanding of independence and unity\, we have observed that the French are very patriotic; the Germans have forgotten the Berlin Wall and today are united as one; and China has gone on to become the biggest economic powerhouse of the world. \nWith National Day around the corner\, I am reminded of our former Information Minister the late Tan Sri Mohamed Rahmat\, who was also known as Tok Mat\, Mat Setia and even Mr Mat Propaganda. He did a fabulous job introducing the ‘Setia Bersama Rakyat’ or Semarak programme that was aimed at instilling patriotism among Malaysians. \nHow high is the level of patriotism among Malaysians today? How many of us fly the Jalur Gemilang at our homes\, offices or community halls? \nDuring the National Month celebrations\, what are the programmes that Malaysians should join and partake in to boost our sense of unity and love of our nation? \nMalaysia’s uniqueness lies in the fact that it comprises people of various ethnicities and cultures who live together in harmony. \nHowever\, it is sad to note that the level of tolerance and understanding of one another’s culture and religion seems to be slowly eroding. \nOn the same note\, our kind and caring nature was reflected in a wholesome manner when our police and more than 350 volunteers of all races and faiths joined hands to search for Nora Quoirin\, a 15-year-old Franco-Irish girl from the United Kingdom who was vacationing with her family at a resort near Seremban\, Negeri Sembilan\, when she suddenly went missing. (About 10 days later on Aug 13\, her body was found beside a stream in a ravine in the jungle near the resort.) \nThe spirit of the people involved in the search and rescue operations was commendable as they went out of their way to search for the missing teenager. Her parents were also impressed with the commitment shown by our search team. \nThen\, there was the other incident involving road rage where a 29-year-old man was killed on the North-South Expressway near Bangi\, Kajang. This very unfortunate incident goes to show that Malaysians are short-fused when they are in their cars. \nWe are simply unpredictable when we drive. By the way\, this incident had no racist undertones. It is a crime to beat another person but I sincerely hope that the parties involved in the case would be charged in court. \nMalaysians are generally loving and caring. Sometimes certain issues tend to crop up to check the strength of our society. We have had racial conflicts in the past but I feel that the divide between us will get worse if we don’t address this issue in an open and transparent manner. \nOur home is the most important ground for developing our children’s mindsets. The formative years of a child between the ages of one and five are so critical. \nChildren must be taught that they are living in a multireligious\, multicultural and multiracial society and must hence\, adapt to the lifestyles of others. \nWe cannot allow politicians to divide us. We must stand united to deflect all social\, religious\, economic and political threats. \nAs Malaysians\, we should look beyond race and religion to foster a national identity of our own. \nOur identity must be based on our performance and not merely by our race. \nWe should not succumb to threats in any arena that may tarnish our unity. We must unite to show that we are a force to reckon with in Asia. \nOur independence is our pride. It was earned through the efforts of our great leaders. \nOur neighbours are all enjoying double-digit growth and making a big impact on their economic front. Even Bangladesh has made significant progress in its textile industry. \nMalaysians must come together and work to build a strong nation. Ignore the one percent of politicians who are up to no good. Instead\, be among the 99 percent who want to do something good for the nation. \nOur National Day celebrations for this year must go beyond the usual clichés. \nIt must be instilled in every Malaysian that he/she is a component of a great nation. \n(The views expressed in this commentary are the writer’s own.)
URL:https://iprm.org.my/event/features-news-are-we-doing-enough/
LOCATION:Manhattan Business Center\, 410 Park Ave\, New York\, New York\, NY\, 10022\, United States
CATEGORIES:news
ATTACH;FMTTYPE=image/png:https://iprm.org.my/wp-content/uploads/2019/09/Are-We-Doing-Enough.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20190409
DTEND;VALUE=DATE:20190410
DTSTAMP:20260420T105815
CREATED:20190409T084056Z
LAST-MODIFIED:20241226T115221Z
UID:1266-1554768000-1554854399@iprm.org.my
SUMMARY:Public Relations as a True Profession
DESCRIPTION:Every organization be it small or big has the dream of having good reputation as reputation and positive visibility are vital to sustain in every industry in today’s world. And that is exactly why organizations hire public relations practitioners; to do the job for them. \nThe increasing demand for public relations practitioners in organizations denotes increasing areas of specialization in the field. These areas of specializations are often based on the organization’s need and nature of the practitioner’s tasks. Some PR specializations that’s widely in practice now includes corporate communication\, employee communication\, media relations\, investor relations etc. Meanwhile\, there are other labels such as spin doctoring and astroturfing among others that refer to the practice of public relations too. Even though these label often used depend on where and by whom its being practice\, it elicits negative perception towards the practice of public relations as a whole. \nWe often see some organizations practice sexism when hiring public relations practitioners on the pretext of ‘attractiveness’ and ‘better representation’. We also have seen some cases where politicians and public figures hire public relations practitioners to ‘manage’ their public image to manipulate and sweep off their wrong doings under the carpet. These malpractices makes the true capability of the profession questionable. These also give wrong impression about the profession. \nCould these be the reason why public relations has not been realized as a true profession? Could it be the reason why public relations has not been made part of the dominant coalition? It is such an irony that the profession that is responsible for positive image and good reputation itself has questionable image. \nThinking about these\, there could be several reason why this occupation is not given its due recognition in professional context. \nIn the current practice\, public relations can mean anything to anybody. This is because there is no one standard definition that define the term universally. Individual practitioners can come up with their own definition based on their experience\, nature of work and the organization that they work for. Similarly\, Public Relations Professional bodies have their version of definition for the term but it was not advocated properly because those people claiming to be PR professionals failed to acknowledge the existence the professional body in their respective nations. \nProfessor Hamdan\, the former president of Institute Public Relations Malaysia (IPRM) in one of his article in 2016 stated that there are still large number of people claiming to be PR professionals think negatively on the necessity to become members of the professional bodies. And he says Malaysia has a similar phenomenon. According to him of 30\,000 PR practitioners; mostly from the government sectors\, only about 1000 people considered it to be appropriate to become IPRM members. Others simply did not see it necessary or rather it was not made mandatory. \nThis gives room for the term and the profession to be exploited. This gives room for anyone to become PR practitioners; and this is one reason why making public relations a true profession is still a dream. \nBesides that\, it is pathetic that a practicing doctor and a practicing lawyer have mandatory licencing but a practicing public relations professional can practice it wherever and however they wish. There is no standards or rules that govern their practices. \nA recent study on the history of Malaysian Public Relations revealed that practice of Public Relations in this country dates back to 1910. It is evident that it has travelled very far from what it was to what it is now. Before the formation of IPRM in 1962\, some job advertisements for the posting titled ‘Public Relations Officer’ required only good personality and language skills. Other job advertisements only treated the portfolio at technician level. It was after the formation of IPRM\, the term gained its popularity for the right reasons. But even after more than 55 years of its existence\, the body is still struggling to materialize many of its visions. There is still no registry for Public Relations practitioners in this country; there is still no regulations for individuals who work or teach in the field of PR to register as a member of IPRM. Simply put\, they are not aware of its importance. \nHowever\, it is commendable that IPRM is striving very hard to have in place the Public Relations Practitioners Act (PRPA) as their ultimate goal. With that in place it can be assured that every public relations professional will go through the mandatory licencing\, registration and accreditation process. It will also ensure that the profession will be practiced more systematically with best practices by well-trained practitioners. \nNot surprisingly\, countries such as Nigeria\, Panama\, Brazil and United Kingdom already have laws governing the practice of public relations. It is high time for Malaysia to have the practice regulated to realize the dream to make public relations a true profession and to have Public Relations professionals’ part of the dominant coalition. \nFinally\, as the father of Public Relations and the first PR council member Edward Bernays said\, “If our profession was regulated\, it would give our vocation a status comparable to lawyers\, architects and doctors. Without it any crook\, nitwit\, dope\, charlatan or ignoramus can use the words public relations.” While the regulatory bodies taking enormous steps to legally regulate the practice of public relations\, it is in the hands of every public relations practitioners to take this profession to the boardroom level. For a start every individual working or teaching in the field must make sure that they get the Accreditation in Public Relations (APR) credential before they can call themselves PR practitioners. Because it is the practitioners that represent the profession; thus it’s vital for them to do it proudly with great values and best practices.    \nSivasangari Genapathy \nTaylors University
URL:https://iprm.org.my/event/public-relations-as-a-true-profession/
LOCATION:Manhattan Business Center\, 410 Park Ave\, New York\, New York\, NY\, 10022\, United States
CATEGORIES:event
ATTACH;FMTTYPE=image/png:https://iprm.org.my/wp-content/uploads/2019/04/Public-Relations-as-a-True-Profession.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20190319
DTEND;VALUE=DATE:20190320
DTSTAMP:20260420T105815
CREATED:20190319T164033Z
LAST-MODIFIED:20241226T114345Z
UID:2256-1552953600-1553039999@iprm.org.my
SUMMARY:Education Visit – Kolej University Islam Melaka
DESCRIPTION:Details of the Event\n\nDate: 20.03.2019 (Wednesday)\nTime: 9:00 a.m.\nLocation: Lot 49G\, Persiaran Perdana\, Presint 4\, Pusat Pentadbiran Kerajaan Persekutuan Putrajaya\, Wilayah Persekutuan\, Malaysia.\n\nFor more events: Facebook/Events
URL:https://iprm.org.my/event/education-visit-kolej-university-islam-melaka-2/
LOCATION:Manhattan Business Center\, 410 Park Ave\, New York\, New York\, NY\, 10022\, United States
CATEGORIES:event
ATTACH;FMTTYPE=image/jpeg:https://iprm.org.my/wp-content/uploads/2019/03/Education-Visit-–-Kolej-University-Islam-Melaka.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20190319
DTEND;VALUE=DATE:20190320
DTSTAMP:20260420T105815
CREATED:20190319T121729Z
LAST-MODIFIED:20241226T115030Z
UID:1302-1552953600-1553039999@iprm.org.my
SUMMARY:Launching of IPRMSA TARUC Penang
DESCRIPTION:Details of the Event\n\nDate: 21.03.2019 (Thursday)\nTime: 9:00 a.m. – 11:00 a.m.\nLocation: TUNKU ABDUL RAHMAN UNIVERSITY COLLEGE (TARUC PG) – 77\, Lorong Lembah Permai Tiga\, Tanjung Tokong\, 11200 Tanjung Bungah\, Pulau Pinang\n\nFor more events: Facebook/Events
URL:https://iprm.org.my/event/launching-of-iprmsa-taruc-penang/
LOCATION:Manhattan Business Center\, 410 Park Ave\, New York\, New York\, NY\, 10022\, United States
CATEGORIES:event
ATTACH;FMTTYPE=image/png:https://iprm.org.my/wp-content/uploads/2019/03/Launching-of-IPRMSA-TARUC-Penang.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20190319
DTEND;VALUE=DATE:20190320
DTSTAMP:20260420T105815
CREATED:20190319T083603Z
LAST-MODIFIED:20241224T163912Z
UID:1261-1552953600-1553039999@iprm.org.my
SUMMARY:CHALK @ KHAZANAH NASIONAL BERHAD
DESCRIPTION:Details of the Event\n\nDate: 11.04.2019 (Thursday)\nTime: 9:30 a.m. – 12:30 p.m.\nLocation: Tower 2 Petronas Twins Tower KLCC – Concourse Level\, Lower Ground\, Kuala Lumpur City Centre\, 50088 Kuala Lumpur.\n\nFor more events: Facebook/Events
URL:https://iprm.org.my/event/chalk-khazanah-nasional-berhad/
LOCATION:Manhattan Business Center\, 410 Park Ave\, New York\, New York\, NY\, 10022\, United States
CATEGORIES:event
ATTACH;FMTTYPE=image/jpeg:https://iprm.org.my/wp-content/uploads/2017/03/CHALK-Cover-400x252-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20190319
DTEND;VALUE=DATE:20190320
DTSTAMP:20260420T105815
CREATED:20190319T081848Z
LAST-MODIFIED:20241226T114630Z
UID:1245-1552953600-1553039999@iprm.org.my
SUMMARY:IPRM Annual General Meeting 2019
DESCRIPTION:Details of the Event\n\nDate: 12.04.2019 (Friday)\nTime: 15:30 p.m. – 18:00 p.m.\nLocation: Kementerian Komunikasi Dan Multimedia – Lot 49G\, Persiaran Perdana\, Presint 4\, Pusat Pentadbiran Kerajaan Persekutuan Putrajaya\, Wilayah Persekutuan\, Malaysia.\n\nFor more events: Facebook/Events
URL:https://iprm.org.my/event/iprm-annual-general-meeting-2019/
LOCATION:Manhattan Business Center\, 410 Park Ave\, New York\, New York\, NY\, 10022\, United States
CATEGORIES:event
ATTACH;FMTTYPE=image/png:https://iprm.org.my/wp-content/uploads/2019/03/IPRM-Annual-General-Meeting-2019.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20190201
DTEND;VALUE=DATE:20190202
DTSTAMP:20260420T105815
CREATED:20190201T082930Z
LAST-MODIFIED:20241224T164304Z
UID:1255-1548979200-1549065599@iprm.org.my
SUMMARY:ASEAN University Conference on Public Relations and Communication
DESCRIPTION:Objective:\nFacing the IR 4.0 challenges: Creating Innovative Leaders\, Communication Experts and Professional Thinkers. \nAim of The Conferences:\n\nProvide dialogues\, presentation and open sessions between students of higher education institutions in the Asean region.\nBuild cooperation and close relationships among students of Public Relations and Communication in Asean with the “Facing the IR 4.0 challenges: Creating innovative leaders\, communication experts and professional thinkers” in the Asean region.\nProvide a platform for students in Malaysia and other Asean countries to discuss and share their knowledge concerning the development\nin the field of public relations and communications.\nBuilding relationship between the positive culture among students at institutions of higher learning in Malaysia as well as students in the Asean region.\nCreate a vision of peace\, harmony and cooperation among higher education institutions in the Asean region.\n\nArea of Interest:\n\nPublic Relations\nMarketing Communication\nCorporate Communication\nIntercultural Communication\nHealth Communication\nPolitical Communication\nBusiness Communication\nNew Media\nOrganisational Communication\nCommunication for Social Change\nAny issue related to Public Relations and Communication\n\nSubmission Guidelines:\n\nThe abstract must be original and have not been previously accepted in any journal or under consideration for publication elsewhere.\nAll abstract must conform to APRC standard-single-column format set in MS Word Template (Template can be downloaded from APRC2019 website)\nThe abstract must be written in English with a maximum of 300 words.\n\n 
URL:https://iprm.org.my/event/asean-university-conference-on-public-relations-and-communication/
LOCATION:Manhattan Business Center\, 410 Park Ave\, New York\, New York\, NY\, 10022\, United States
CATEGORIES:event
ATTACH;FMTTYPE=image/jpeg:https://iprm.org.my/wp-content/uploads/2019/02/council-bg-1-400x252-1.jpg
END:VEVENT
END:VCALENDAR