I wish to commend the Institute of Public Relations Malaysia for its efforts in organising the Fifth Kristal Awards to honor public relations practitioners for their exemplary efforts in undertaking public relations projects.
Eight years have passed since the first Kristal Awards. The Institute of Public Relations Malaysia is to be congratulated for continuing to give due recognition to well deserving public relations experts in Malaysia. These awards provide a benchmark for future generations of public relations professionals. In advancing the aspirations of a progressive Malaysia, the public relations sector plays a pivotal role in shaping multi-faceted communications among corporations, NGOs and other entities within the public and private sector.
In a knowledge-driven community within a globalized society, public relations must take its rightful place as a basic management function of the decision-making process in any organization. It is for this reason that the public relations fraternity must share their immense body of knowledge to support and encourage professional public relations development in the country. The Kristal Awards is one important avenue. Syabas to all.
Sultan Azlan Muhibbuddin Shah