Dato’ Haji Ibrahim Abdul Rahman, APR, MIPR

The Federation of ASEAN Public Relations Organization (FAPRO) was inaugurated 1976 in Kuala Lumpur, Malaysia, and was granted an affiliation to ASEAN as an NGO (Non-Governmental Organization) in 1979, with the same rights and obligations as stipulated in the Guidelines for ASEAN Relations with NGOs but remained mostly dormant since.


The inaugural meeting was held at the Kuala Lumpur Hilton on October 25-26, 1977. It was hosted by IPRM. The first president elected was Dato’ Ahmad Nordin bin Mohd Zain from IPRM. The first ASEAN Public Relations Congress was held in Manila, Philippines from 21 to 31 March 1978. It was agreed that the Secretariat should rotate once in every two years. So it later shifted to Jakarta. From Jakarta it could not move to Thailand.


In 2004, a meeting was held in Singapore and members from three ASEAN countries pledged to reactivate FAPRO. These 3 members were Public Relations Society of Indonesia (PRSI); the Institute of Public Relations, Malaysia (IPRM); and the Institute of Public Relations of Singapore (IPRS). They collectively agreed to set up and institutionalize the framework of FAPRO and to draw up the action plan for the Organization. This was to be presented to other ASEAN members to garner their support and participation.


Singapore acted as the FAPRO Secretariat and Ms K Bhavani, President of IPRS, the Chairperson of FAPRO. On July 21 or 22, 2007, Ms Bhavani is to hand over the Chair to Pn Shameem Abdul Jalil the President of the Institute of Public Relations Malaysia, witnessed by IPRM’s Royal Patron, Duli Yang Teramat Mulia Raja Muda Perak Darul Ridzuan, Raja Dr. Nazrin Shah ibni Sultan Azlan Muhibbuddin Shah.



The objectives are to:

  1. Raise FAPRO’s visibility and position it as a regional institution bringing together Public Relations Organizations from the ASEAN region to promote ASEAN as the Stage for Happenings for the World today.
  2. Enhance strategic partnership whereby FAPRO will bring together Public Relations practitioners from all over the region to network and strengthen ASEAN values and cultural norms while promoting learning , caring and sharing to promote a stronger ASEAN Family spirit.
  3. FAPRO will provide the platform to help enhance rapport among Public Relations practitioners in ASEAN to connect with the world to facilitate greater collaboration, the exchange of ideas, to uphold latest best practice standards in the industry and promote harmony and understanding in multiculturalism 
  4. Encourage the rotation of local Public Relations Institutes within the Region to take the chair of FAPRO on a two year term so as to give each member association the opportunity to exercise its leadership position and contribute towards the growth of FAPRO
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