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Archive for the ‘Articles’ Category

03
Jun

Organizations are finally starting to understand that social media is more than just a giant megaphone for marketing messages. (Better late than never, right?) There are seven social media trends that are beginning to shape 2014, and an infographic from Media Mosaic examines them. Is your organization participating in any? Here’s a look at a few […]

17
Apr

Public relations rules over other forms of marketing communications.  At least in the credibility category. Not exactly breaking news, but arecent Nielsen study reaffirms that despite the global marketing trend toward branded content, it’s tough  – if not impossible — to trump the credibility and perceived objectiveness of third-party experts. This is why PR agencies encourage clients, and […]

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