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Archive for the ‘Articles’ Category

21
Mar

By Stephen Waddington This is a planning exercise that I developed for a workshop at Thinking Digital. The Internet Marketing Workshop uses free and low cost tools to identify or characterise an audience, or public, and explores different forms of digital and social media to understand behaviour and the best means of engagement. The exercise […]

27
Jan

“After you read my blog, just ping me on chat.” Though many PR professionals speak fluent social media, some of our clients, executives, or audience members may not. Their experience with social media may not go beyond Facebook, so it may seem like everyone else is speaking a foreign language. Here is a quick guide […]

01
Nov

We all have experienced our fair share of bad presentations. A colleague steps up to the front of the room. He or she presents. We all fall asleep. It’s the plague of the current business landscape. Why is it this way? Most presenters are neglectful of how individuals learn. A few years ago, a research […]

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